If you are running a business you probably already know that email is one of the most important pillars for the success of your online marketing. A newsletter should always accompany every of your campaigns, promotions and updates – so your business reaches more interested peeps.

The increase of the size and quality of the mailing list is considered to be a top priority nowadays. No matter what methods you use to expand your base, make sure that your approach is focused on the client. The main purpose of the mailing list should be a positive interaction from the beginning until the registration lists, as well as after that.

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Today we are excited to share a selection of books that our team recommends to anyone whose craft is of creative nature. So if you are in need of some motivation, an inspiring read and some insights into the mind of creative individuals and how they approach their creativity - we hope you have Amazon Prime.  These books will help you understand creativity and how to cultivate it so you can feel creatively satisfied both in your professional and personal life.

 

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Saving images for the web has always been a bit of a mystery for many website owners. Uploading unoptimized images will not only create issues with the user experience on your site, but will also affect your SEO (loading speed, bounce rate, ranking, etc). This article will describe how to inspect various sections on your website to identify the correct sizes for your images before uploading them. And most importantly it will tackle how to export/save images properly, so that they’re optimized for speed.

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Yes. That would be the short and right answer.

Why? Keep on reading.

 

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As a part of the Squarespace community and as Squarespace users ourselves, we often encounter questions related to the platform. Fortunately, by using it every single day we have come across some awesome answers, tips & tricks that Squarespace allows you to implement on your website, in order to make it more useful, personalized and fun. This article explores the areas and features within your Squarespace account that we believe are worth your attention.

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It is ever so beautiful to be strange. To do things differently than others. To see things in a rare light. To me, that is such gold to carry. - Christopher Poindexter.

This quote blasts through your brain the first moment you land on Find Your North's site. It is enough to browse through the thought provoking text and compelling imagery to wish to know the people behind the workshop. We were lucky to connect with Jess Hunter who together with Levi Tijerina plan to gather creatives from the wedding photography community and challenge them to shed the unnecessary and to rediscover the core & the 'why' of their business. All of that and more happening in Alaska, out of all places. Winter is coming, indeed!

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