5. Site Launch
A Roadmap for a Smooth Launch.
Once you have completed the Squaremuse demo setup, and have added all of your personal information, uploaded all the images and text content, you are ready to launch your site. To ensure that the launch is smooth we recommend the following roadmap.
Make sure you have the favicon prepared and uploaded to the site. How to add your favicon in Squarespace you can read here.
Set up your emails, test your site contact form(s) to make sure you receive the inquiries correctly and to the right address.
Add your Copyright in the footer area next to ‘Powered by Squarespace’ and ’Design by Squaremuse': © YOUR NAME PHOTOGRAPHY 2018, or Copyright YOUR NAME STUDIO 2018. You can also add your region if you have a localized market.
Set up analytics for the site. You can read more on engine optimization for Squarespace here, you can also integrate Google Analytics for more data. Gathering data about user engagement on the site, bounce rates, where users come from, etc. allows you to build out a well-thought strategy for promoting your business and improving your engine search results.
Connect your social media profiles with the site. Once you add your social media, browse through the site and click on social icons to make sure it goes to your business social media accounts.
Perform a Facebook Debugger. Whenever you post your site link on Facebook, the platform searches for an image to share with your site name and description. To find out which image it is pulling check here. If Facebook is sharing the wrong image you can troubleshoot the issue by following the instructions here.
Update all your social media graphics (avatar, cover photo, etc.) to be in line with your new site's look. This ensures an integrated and holistic brand voice across all platforms.
Check your site across devices, particularly mobile devices: phones and tablets.
Proofread the whole site and check that all the links are working and connecting to the right internal/external pages. Make sure you set redirects for pages that have been deleted or renamed. How to set redirects you can read here.
Need a pair of fresh eyes? Ask your friends or/and partners to have a look at the site and let you know if there are any mistypes or content inconsistencies.
Create some buzz and announce your site launch on social media. You can use our Media Kit templates, which you can download here (Site Launch Promo kit).
Launch the site and enjoy all the likes, shares, and follows.
Let us feature your new site and get you more love on your social pages:
We would be happy to hear from you and your experience with Squaremuse:
Resources: SEO and Squarespace
With your new site, it is a good time to read up on ways to build and improve your SEO. You can read more about SEO, Squarespace tips, how to boost site traffic and how to work with images for your web on our blog:
https://squaremuse.com/blog/9-things-every-squarespace-website-owner-should-know
https://squaremuse.com/blog/how-to-save-images-for-web-improve-your-site
https://squaremuse.com/blog/boost-your-website-traffic
https://squaremuse.com/blog/a-quick-guide-to-squarespace-seo-best-practices
https://squaremuse.com/blog/seo-part-2-blogging
https://squaremuse.com/blog/3-tips-seo
https://squaremuse.com/blog/common-squarespace-oversights
We would be happy to hear from you and your experience with Squaremuse, make sure to tag us, message or email, whether you want to share your new site with us, ask a question or just say hi!