In our first two posts on Improving SEO on Squarespace, we've talked about choosing relevant keywords, image optimization, permalinks, NAP and how to build a successful Content strategy. Now, that you're putting so much effort into your content and SEO, we wanted to share 3 more tricks to implement for better SEO. You need to make your site accessible and Google-friendly. Also, you need to start measuring your site's performance and analyze your results.
Here are the additional 3 things that will improve your SEO:
1. Submitting your .xml sitemap
Submitting your .xml sitemap to Google is very useful, as Google will know what pages to crawl on your site.
Squarespace makes it very easy to access and submit your sitemap. To submit your sitemap to Google Webmaster, go to Google Webmaster Tools and submit the following URL: http://www.yourdomain.com/sitemap.xml. So if your site is http://www.johndoe.com then submit http://www.johndoe.com/sitemap.xml.
If you haven’t already set up Google Webmaster tools we’d highly recommend you doing so.
2. Setting up Webmaster Tools
You can set up Webmaster tools with Google. This will allow you to manage your site's presence on Google search results pages. Squarespace covers this in greater details here.
3. Setting up and Using Google Analytics
Set up Google Analytics. It's going to allow you to track all your site data.
To add Google Analytics, grab your analytics code from Google, you can learn how here. Go to Home > Settings > Advanced > External Services, and then paste the code:
Congratulations on completing these basic but crucial steps on Improving your SEO on Squarespace. While these tips and tricks will have a significant impact on your site's performance, we recommend you to sign up for a Free copy of our SEO Guide for Squarespace, which will be released in a few weeks.