Our Blog

When it comes to family films, we can’t think of anyone better to talk with, than Courtney Holmes - an absolutely brilliant family and kids filmmaker. We were honored to have her as a guest on FloInsider, a podcast for photographers and creative entrepreneurs, powered by Flothemes. If you plan to add family films to your portfolio and need some direction to help you get started, tune in for this insightful talk!

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On their quest to find the perfect photographer, your potential clients will browse dozens of great websites. If you want them to stick around on YOUR site, to get to know you and to send an inquiry, you need to interest the visitors right off the bat. However, you only have mere seconds to hook them. That’s where lead magnets come in, and they are called“magnets” for a reason. Use them to catch the attention of people who land on your site, convert them into customers, and grow a loyal community around your brand. What are effective lead magnets and how to create one for your photography business? Keep reading to find out!

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Unless you work with experienced models, the majority of your clients are not used to being in front of the camera. In fact, most of them are getting married or having a professional photoshoot for the first time ever, and they have no photography knowledge whatsoever. It’s YOUR job to educate your clients and “hold their hand” from start to finish. You are the expert, and as an expert – you need the right tools to provide an impeccable experience.

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In today’s article, we’re featuring an inspiring talk on FloInsider, a podcast for photographers and creative entrepreneurs, powered by our friends at Flothemes. In this episode, we speak to Ryan from Feather & Finch - a brilliant wedding photography duo from Australia. Ryan tackles a business aspect many creatives are often confused about, but need to get better at: Pricing.

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In today’s article, we’re featuring an insightful interview by FloInsider, a podcast for photographers and creative entrepreneurs, powered by our friends at Flothemes. In this episode, we speak to Racquel John - a writer, actress, painter and all around amazing human being, who navigates the concept many of us spend a lifetime searching - Purpose.

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Do you feel like you are the one serving your website, when it should be the other way around? While it is true that your site is a work in progress and does require your attention - this should not feel like a full time job. The ultimate role of your website is to convert visitors into paying customers. YOUR role is to strategically change and adjust it, so that it serves it’s primary goal - getting you booked. In today’s article, you will learn 3 clever ways to tweak your website, so that that your photography business starts getting more inquiries immediately.

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Are you planning to launch a new product, run a cool giveaway, or host an exciting event soon? This is an important time for you and for your clients, so don’t let it go unnoticed. If you want to generate more engagement on the launch day, you need to start promoting your upcoming product EARLY and get people excited. In today’s article, we will share 5 ways you can use countdown timers on your Squarespace website to tease your audience and create some hype around your launch.

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As a business owner, you wear all the hats: you’re the photographer, the social media strategist, the receptionist, the blogger, and the HR representative - all at the same time. Needless to say, things can get pretty crazy for you, especially during peak season! So, how do you keep up with it all? Optimize your business by batching and scheduling your blog and social media posts. In today’s article we will share some tips on how to optimize your content and have more time to focus on other aspects of your business.

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