Free and Affordable Tools and Software for Photographers

While this may not seem a lot, every bit of help counts. Test these tools out, figure out new ways to optimize your work process and build that strong, solid foundation for your business that will help you get through this crisis. 

You’ve got this! We’re rooting for you!

p.s. Our 20% discount on Design Kits and Pricing Kits is still available for anyone planning to work on their website during the quarantine period. The code to use on the cart page is: HAPPYMUSE20. 

Pixieset | Client Gallery, Print store, Studio Manager and Website builder

First, we fell in love with their clean, stylish aesthetic, then our heart grew for the amazing, caring team standing behind the Pixieset brand, finally, we tested their tools and knew that there’s no way back. Most importantly, Pixieset offers everything you’d ever need to to start and grow a photography business. From delivering photo collections, to online booking, prints, and website building.

Pricing: Free and paid options are available. There is no trial period, which means you can stay on free, as long as you need. You can choose to upgrade individual tools or opt for one of their Suite plans. You can use all Pixieset products at just $28/month.

HoneyBook | Client Management Software

The ultimate goal of any CRM system is to help you organize and optimize everything, from your booking process and contact forms, to client communication, contracts, and payment reminders. Signing up for Honeybook is like hiring your own personal assistant, yet HoneyBook is more budget-friendly and works around the clock. 

Pricing: HoneyBook offers a free 7 days trial for all photographers and small businesses located in Canada and the USA. Their plan starts at $34/month, and we have a 50% discount code for you. Claim it here.

Pixellu SmartSlides & SmartAlbums | Slideshows & Photo Album Software

One way you could ask for support from your clients during the Covid-19 quarantine is by suggesting they order a photo album from you. Of course, the wording you’d send to them would sound more like “Hey, hope you are safe and doing great. I know how much you loved your wedding/family photo gallery. I was wondering if you’d want me to put together a photo album for you, as you finally have the time to pick through the images and participate in the layout designs” And of course you need amazing software to easily create beautiful, modern photo albums – Pixellu’s SmartAlbums can help you get the job done. Here’s how it works, yet you can always sign up for a free 14 days trial and see for yourself. 

Another amazing tool created by the Pixellu team, which we absolutely adore, is SmartSlides. It allows you to create mesmerizing, fun, musical slideshows for your clients, as well as increase brand awareness and website traffic. 

Pricing: SmartAlbums offer a 14 days free trial. Their subscription starts at $9/month.SmartSlides offer a free trial that includes 3 slideshows (with a watermark). Regular prices start at $5/month.

Narrative | Photo Blogging Software

Ever stumbled across a photography blog post that has a unique layout design that enchants you into the story? Or perhaps you got wondering how long does it take the photographer to create those complex collages? Well, if you use a tool like Narrative, the task becomes super easy, fun and fast in execution. We highly encourage you to sign up for their free trial and test this fun tool. 5-10 minutes in, and you won’t be able to look back and do blog posts the old way.

Pricing: There’s a free trial available for anyone who wants to try Narrative before committing to a subscription plan. The pricing plans start at $6/month and you can also benefit from 2 free months when you sign up, as the coupon code is right on their pricing page.

Note: Currently Narrative is available only for Mac users. 

BlogStomp | Photo Blogging Software

Another amazing tool that allows you to build custom looking blog posts, easy and fast, simply by drag and drop images around, adjusting their size, crop, position, etc. BlogStomp is available for both Mac and PC users. 

Pricing: You can sign up for a free trial and play with their tool for as long as you want. At export you’ll get a watermark on your images with the trial version, that is removed with the paid version. BlogStomp is available for a one time fee of $49. 

G Suite Products | Almost Anything

The beauty is that most of these are free and can tremendously benefit your business and workflow. Here are some of our favorites:

Google Analytics – track your website’s performance and traffic (Free)

Google Search Console – track your site’s indexing status and online visibility, fix issues (Free)

Google Docs – a solid alternative to Evernote, Paper Dropbox or Word Docs (Free)

Google Sheets– online spreadsheets (Free)

Google Forms – send surveys to your clients or partners to collect feedback or important information (Free)

Google My Business – great to have for SEO and online reviews, i.e. if you’re aiming to get visibility and good ranking for your local area (city, state or country).

Google Hangouts– a solid alternative to Skype, Facebook, Zoom, Calendly, Whatsapp calls (Free)  

Google Calendar – keep your schedule organized, set reminders and link it all to your email (Free)

Google Drive – cloud storage. First 15GB are Free, then you pay $1.99/month for 100GB. Here are other cloud storage alternatives, depending on your budget. 

Gmail– email provider, Free if you use the gmail.com domain, or paid if you want a business company domain. We do recommend you to use G Suite as your email provider, instead of the options offered by your hosting company. Firstly, because with G Suite you have better delivery rates, secondly, it gets very messy and complex when you decided to change your hosting provider and your emails are tied to the old one.  

Flodesk | Email Marketing

Flodesk is an easy-to-use, intuitive, and beautifully designed email marketing solution for creatives. If you’ve been planning to start an emailing list but never had the time to do it before – no more excuses now. If you do have a subscribers list and use a tool like Mailchimp, MailerLite, ConvertKit, etc – no harm in checking out what’s new on the market! Especially when Flodesk offers a free 30 days trial, during which you can test out their stunning email templates, automated workflows, contact forms, analytics, pop-ups, etc. 

Check out this article for a quick review and video tutorial on how to integrate Flodesk on your Squarespace site.

Pricing: Flodesk offers a free 30 days trial period. The subscription price is $38/month, yet we’ve got a 50% discount for you, which you can claim here.

Later | Instagram Scheduling & Analytics

Even though the quarantine is a good time to be more active online, engage with your followers, connect to new ones, nurture your prospects, etc – social media is a time thief. Hence, we recommend having time slots during the day, planned specifically for checking messages, replying to comments, supporting other people’s content, etc. Planning a week’s posts beforehand can also help you stay organized and save time. Later is a cool tool that you can use to automatically post things on Instagram, check analytics, find mentions, etc. 

Pricing: Free for individuals with 1 account who only need 30 posts per month scheduled. Paid plans start at $7.5/month and include 100 posts. 

Unscripted App | Posing Guide & Other Resources 

Have you ever felt stuck or ran short on posing ideas while working with a more shy, introverted client? We’ve all been there. Unscripted is a gold mine when it comes to posing inspiration. It’s an app that you can easily install on your phone and always have easy access to tons of resources, ideas, guides, even discounts on presets and various products for photographers.

Pricing: The app comes for Free with over 100 posing ideas and guides. You have the possibility to unlock all resources for $9.99/month.

Unraveled Academy

Unraveled Academy is a photography school and community that nurtures all photographers as artists. It is the first all-inclusive monthly membership Academy for photographers. This is an amazing resource to check out, especially during the quarantine, as you get access to hundreds of courses, lessons, and videos for only $15.00 a month with fresh content released every month.

Pricing: Unraveled Academy offers the first month for free to all our readers. Make sure to use code SQUAREMUSE when you sign up.

Fundy Designer | Albums, Wall Art, Client Galleries & More

A template-free, full suite of design solutions for photographers. You will find everything from an Album Builder, Wall Art Designer, Slideshows, Online Proofing, IPS Tools, and more. 

Pricing: The Free trial never expires and offers the full functionality of the Fundy Designer software, apart from the ability to export. Once you test it out and are ready to invest, their plans start at $24/month.

Studio Ninja | Client Management Software

One of the most intuitive and simple to use business apps for photographers. You can manage your leads, client base, bookings, contracts, invoices, workflows and so much more. You can customize your emails, contracts, forms, even ask for 1 to 1 assistance with setting up your Studio Ninja account.

Pricing: A free 30 days trial is available to test out all features. The paid plans start at $16.90/month.

Jpegmini | Image File Size Compressor

This tool is all about reducing image file size (by up to 80%) without compromising the quality of your photos. Image file compression tools are a must for any photographer if you want to keep your website loading fast, and not overpay for online storage (hosting, cloud, proofing, etc). 

Pricing: JPEGmini is available to try for free. The trial version has a daily limit of images you can process. While the paid version will cost you only $59, and they currently offer 20% off to help photographers save during the Covid-19 crisis. 

TinyPng | Image File Size Compressor

An easy to use online Png and Jpeg file compressor. It comes for free, yet you can upload up to 20 images at a time, that are not larger than 5 MB each. While the Pro version, allows you to upload more and heavier images as a batch. 

Pricing: Free version available. Pro version costs $25/year. 

Photomechanic | Photo Culling

The ultimate tool you need to try for image culling, as it will speed up your process significantly. Don’t believe us? Hop on a free 30 days trial of Photomechanic to test it out yourself, then decide. 

Pricing: Free 30 days trial available. The licensed version is available for $139. 

Crazy Egg | Website Heatmaps and A/B Testing 

This is a fun tool to try out, especially during a quarantine. Crazy Egg records your website’s pages and the way users interact with each. You can then make conclusions and analyze results based on a heat map that shows: what buttons and links are most clicked by your site visitors, where do they get stuck, what images/site sections they check out etc. With the information you collect through this app, you can optimize various sections on your website and make sure that important information and CTAs are being seen and place content in the order of importance to your users.

Pricing: Free 30 days trial available. The paid plans start at $24/month.

Bonus Freebie: 12 Custom CTA Buttons for Squarespace sites

We created a collection of 12 interactive CTA buttons for Squarespace sites, made to enhance your online presence and improve your click-through rate. All buttons are easy to install and absolutely customizable - tweak colors and fonts in no time. Once you download the package, you’ll get a set of video tutorials that explain how to install the buttons and personalize them to match your brand aesthetics. Download CTA Buttons here.

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Was this helpful? Are you excited to try any of the tools or software listed above? We hope you’ll use the lockdown time as an opportunity to learn, grow and recharge, physically and mentally. Hence, you need two more tools for that: Spotify(for the soul) and Headspace (for the mind). 

Take care, dear friend!

Squaremuse Team