The importance of a good website design nowadays is no news. A strong website helps to communicate a brand’s vision, segment the market and target a specific niche, or as we call it - positioning. A good website design should be readable, useful, coherent, innovative, user friendly and aesthetically pleasant for your customers. It should be conceived so that it attracts and maintains your target audience on the site in order to convert them into your customers.
The Basic Elements
At Squaremuse we mostly focus on visually oriented creatives, and respectively in image heavy sites. Some of the most important pillars we use for a good online identity are typography, colors, illustrations or graphic elements, and patterns. A combination of these aspects will help you support your branding and imagery and represent your brand values on a website.
Let’s Dive Into Typography
Among the above though, typography plays a special role, as words are everywhere. Typography can alienate and attract, it can differentiate you or misrepresent you, or it can consolidate your brand identity and elevate your images and online presence. It's not a hit and miss, but rather a well researched and intentional selection and combination of fonts. This is why our design kits are typography centric.
But sometimes fine tuning your online brand presence requires more than just a customizable design kit with good fonts. Once your business starts growing and expanding, you site should reflect it as well. Most of the time this requires a custom tailored approach, since not all businesses are the same, same as not all audiences react to the same visual and wording cues.
If you’re reading this blogpost, you’re most probably already considering a custom design for your website. Find out bellow more details about custom sites such as who should have a customized site, why people hire us, and how you can get a free consultation call.
Why photogaphers seek custom design for their website?
Their photography business is successful, but their website does not reflect their brand, position and vision, thus it weakens the power of their brand and decreases their credibility.
They want to target their perfect clients, and send a clear message to their audience through their website. Filtering out the type of client they don’t want to work with is also an important aspect.
They know they have to stand out of the crowd, be unique and create a pleasant and unconventional client experience. They want their users’ online experience to mirror as much as possible the in person experience.
Who should consider a custom Squaremuse design?
Any videographers, photographers creatives or visual oriented businesses, who want to highlight their brand through an exclusive site.
Creative entrepreneurs who want to boost their business, by changing their prices, refine their client list and providing a consistent website that sends the right message.
People who like to hire qualified professionals for important tasks they’re not very familiar with, like design and development of their website. They choose Squaremuse because they don’t have time, experience and/or expertise to create and conceptualize a really good Squarespace website.
Going for a custom website design is a big commitment for you as a creative, as it implies a bigger investment, more time spent on conceptualizing it and more care before you get that perfect site look. One can’t deny the plentitude of benefits it can bring you though: from attracting that perfect client to justified increase in pricing, and hence smarter resource management. Therefore, if you are considering a custom site and want answers to your questions (i.e. if it’s a good time for you to get a custom site, the process, timeframes etc.), go ahead and schedule a free consultation call with us, we’ll be more than happy to assist you!