In the creative industry, a powerful website can be your best (or your worst) business card. You want your site to be beautiful, yet functional. You want it to present as much as it can about your brand, but not overwhelm the client. You want it to look professional and custom, yet need it to be a DIY, user friendly type of template/platform. But most importantly - you want your website to generate leads. Brand new Fiji Design Kit (like all of our designs) ticks all these boxes. And the most exciting part - it’s out for sale now!
6 reasons why get Fiji Design Kit for Squarespace
If you are familiar with our sister company Flothemes’ best seller - Fiji - you will be just as excited as us to know that Fiji is now available for Squarespace users. We are in love with it and we know (or at least hope) that you will love it too. Here are 6 reasons why!
1. Fiji is a true classic and it fits all creative businesses (we’ve tested, it’s proven)
This is one of our most all-purpose designs. It will suit your creative business, no matter the type. Any photographer - wedding, portrait, lifestyle, kids and family, destination, editorial etc. - will find Fiji great. We’ve seen it beautifully present the work of videographers, visual artists, florists, event planners, bloggers and social media influencers. Basically, Fiji is perfect for any creative entrepreneur who has a strong portfolio to present, and likes to stay sleek and classy.
2. It comes in different layout options to choose from and mix&match
It’s always great when you have more than one choice. Fiji has different layout options for your Homepage and your About Page - two of your main online “real estate”, besides your Portfolio. You can mix & match all site blocks to achieve a harmonious and compelling look for your website. While Home 1 option is as classic as it can get - very clean and structured, with square sections and intuitive navigation, Home 2 is a bit more adventurous. The top banner is vibrant and dynamic, and the section blocks are asymmetrical, making the homepage look sophisticated and flirty. See a snippet of Homepage 2 below.
3. It’s perfect for those who have rich portfolios
Fiji was created with multi-service brands in mind, to offer a beautiful, clear and well-structured way to present content. Hence, if you offer more than one type of photography (weddings, elopements, family, portraits), and want an easy yet compelling way to present it - Fiji is the best website design for you. It allows you to keep your website light, intuitive and easy to navigate for users, yet highlights each important aspect and section of your business. It will be like a pleasant walk in the park for your potential customers.
4. Fiji focuses on impactful imagery and dynamic blocks
Fiji’s classy, vibrant design will help make your site more memorable. The homepage is all about beautiful imagery that catches the eye. The blocks are flexible and can be repurposed for different types of content: from steps/process to fun facts, from quick About blurbs to collection packages, from travel list to workshop dates, etc. Don’t be afraid to add more of your personality and branding to each layout. Play around with various elements and make Fiji truly yours.
5. It’s DIY friendly and easy to customize
While many users choose Squarespace for its simplicity, ease of use and intuitive dashboard, most of our clients say they choose Squaremuse for our beautiful designs, easy to customize blocks and great customer service (blushing). To implement Fiji into your Squarespace account, you don’t need to have any code knowledge, just a bit of imagination and some free time to experiment. All our design kits come with step-by-step video tutorials that explain how to set up the template into Squarespace, build pages and sections, change styles (fonts, colors) so that they fit your brand voice and set the website live. Anyone can do it, it’s really fun and you get to learn a whole lot about your website!
6. Fiji is SEO optimized
SEO is important, we know. Besides the fact that you want your website to look good and be functional, you want your potential clients to see it in search engine results, on the first positions. We covered the importance of SEO and all the possible tips in this article. Just know that Fiji (like all our Design Kits) is SEO optimized, meaning that the title areas and description blocks inside the template allow you to use keywords that will help your SEO. Also, page elements like headings and paragraphs allow search engines better understand your content and display it in organic search results. The documentation explains how to set up Fiji in your Squarespace account, how to populate and adjust everything to keep your site SEO friendly, help search engines and your clients find it.
Bonus: Get Fiji with a 20% discount
Enter code HAPPYMUSE20 at checkout for a sweet 20% OFF. We think it’s safe to say you’ll absolutely love your new website.
See how Fiji demo looks and shop it here.
Creatively yours,
Squaremuse Team.