Today, we will be presenting our newly launched (and much awaited) Pricing Kit for Squarespace websites. This article will explain what the product is all about and it will help you decide if it’s right for your business. We will talk about who it is for, how it can be used, what it has to offer and what are its key features.
7 reasons why your Squarespace site needs our newly launched Pricing Kit
By the end of the article, you will have 7 solid reasons why your website needs this product, and we prepared a nice surprise for you, as well (that is - if you like deals and discounts). Let’s dive in.
What is Pricing Kit and who needs it?
First things first, what is a Pricing Kit? Simply put, it is a presentation of your brand promise - a page on your Squarespace website with 10+ custom blocks to showcase your packages, process and testimonials, ending with a powerful contact form.
You will find the Pricing Kit useful for your site if:
You are in the creative business - photography, videography, event management, flower arrangement services, blogging, or any visually oriented business.
You have a Squarespace website.
You are looking for a functional (and impressive) pricing page that will get you more inquiries.
Think about it: your clients spend time browsing through your website, going from the About Page, to Portfolio, to Testimonials, and by the time they get to your Investment Page - they forget what they started with. The Pricing Kit has it all on one page. Yes, the product’s main goal is to present your pricing, but don’t you want to also impress AND convert your client? Don’t you want to share your brand story, your work and your approach? At the end of the day, this product is not just a transactional page - it is a showcase of who you are as an artist and what you bring to the table. When all of this is set in place, converting customers becomes a piece of cake :)
What to expect? Here is what Pricing Kit has to offer.
The product comes in 3 different kits (Pricing Kit 1, 2 and 3) and in 3 different styles (Classic, Fresh and Modern) - so, you have a total of 9 Pricing Kit options you can choose for your Squarespace website. Besides being able to purchase an individual kit you can also buy the whole Style Bundle. This comes with 30+ different custom blocks, that you can style and adapt to your brand colors and fonts. Here are what types of blocks and sections each Pricing Kit has and how exactly you can use them:
Sliders - This is the first thing your client sees. When creating this block, choose beautiful imagery to grab their attention.
Info Blocks - Here is where you present yourself, your work and your approach. The client gets to know you and identifies with your brand.
Video blocks - If you do videos, you can present them in this section. It’s a great option for videographers, but also, whether you do films or not, this block can be used to showcase a slideshow of your best work or a behind the scenes video.
Pricing Options Blocks - This section is the soul of the party. Your pricing packages will be shown here, structured into several package blocks for the client to choose from. You can adjust them based on your offerings (i.e. weddings, engagements, elopements etc.) and you can use the pricing blocks both for your main offerings and your add-on services (ie. traveling abroad for weddings). What is cool about these blocks is that they allow the client to select the desired package(s) and/or additional service, and the total amount to be paid will show at the bottom of the page. It’s also good to know that this section does not work as an online shop - the services don’t go into a shopping cart and the client doesn’t have to pay right away. Instead, it gives them an idea of what they can expect and it helps you get an understanding of the client’s budget, since you receive this information as part of the inquiry.
Features blocks - Use this section to tell your client about any specific details in your work approach, like flight or accommodation coverage, or any logistic parts. This block can also be used to present your custom packages that don’t have a fixed price, but you want to let your potential clients know that you offer it.
FAQ section - lets you answer your most frequently asked questions and we created various layouts you can choose from - discreet dropdown feature, stacked questions with images or sliders - depending on the selected kit.
Testimonials blocks - This is where your work gets all the praises. Testimonials are a great source of credibility and a powerful way to convert clients. Make sure to use this block wisely, by adding beautiful comments from clients who really loved working with you. There are several available options for you here and you have the flexibility to choose how to showcase them best - just wording or with couples imagery.
“Featured in” block - Another social proof source. If you were featured in popular websites, in magazines and by influencers in the industry, don’t hesitate to include that in your page, as well. It WILL make a difference.
Contact form - Last but not least, this is the cherry on the top. Simple, yet powerful - the contact form brings you the client on a silver platter. Now you have their details, know what they prefer and how much they are willing to pay. This tool is a great conversation starter for you to connect and continue working with the customer. One cool feature here is a sticky button following the customer along the page, which leads them to the contact form - intuitive call to action at its best. :)
Of course, depending on your type of business, you can be flexible with your blocks and use as many as you need (i.e. if the videos section doesn’t apply to you - you can disable it). The good thing about the blocks is that they can be used anywhere across your website (i.e. if you want to use the same contact form on the About Page). Most importantly, the Pricing Kits can be stylized to match your branding. Or if you prefer the style of the kit, you can apply it across the rest of your website. Visual consistency is one of the main features of a professionally looking website and a cohesive brand voice.
How it works? Pricing Kit setup process.
As for the setup part, just know that no code knowledge is needed and we made sure to have it as clear for you and easy to follow as possible. Once you have the content ready (text, images and links), you will need about 2-3 hours to set it up.
Here is what to expect after purchasing the Pricing Kit:
You receive a .pdf with access to video tutorials through your email.
You follow the detailed video tutorials where we explain the setup process step by step, for you to just follow along. Nothing is left out to question, everything is done in real time along with you.
You personalize the page to match your branding - this part is also covered in the video tutorials.
“I found the online videos really easy to follow. I learnt A LOT by following Polina as she did it on the video. I love the look of it with the CSS code implemented, which is way beyond what I could have done with the standard Squarespace templates. I thought the process was very simple and what was included in the pricing kit is basically most of what I need on my website so content wise it was way beyond what I was expecting. Thumbs up from me.” Rosanna Lilly
What’s in it for you? Pricing Kit benefits.
To sum things up, here are 7 reasons why you should consider Pricing Kit for your Squarespace site.
It’s more than an investment page - it’s an emotional and powerful marketing tool that allows you to connect with your ideal client. While the product’s main purpose is to serve you as a Pricing tool, it also lets you express yourself (even brag a little) and attract the right customer. Remember, your brand personality will get you more inquiries than anything else, and this is the place where you can really present yourself and what you do.
You can choose from 9 Pricing Kit options - we let you choose the product that really suits your style. There are 3 types of Kits available (Pricing Kit 1, 2 or 3) with 3 different styles (Classic, Fresh or Modern). While each is created for a specific brand voice and aesthetic, all of them are modern looking with beautiful and pleasant design. One of them will definitely fit your artistic voice.
You get 30+ custom Squarespace blocks that can easily be adjusted to your brand/website style, if you purchase a Style bundle. Or vice-versa. You can take the already existing styles and implement them on your site. The blocks can also be used across your site, on other pages. Endless opportunities :)
It’s easy to implement. It takes you 2-3 hours to set it up (if you have the content ready - images, text, links) and you don’t need to have any CSS knowledge, or any code knowledge whatsoever. Just follow the video tutorials.
You can really make it your own - the page can be easily personalized with your site/brand style (colors, fonts) or you can use the Pricing Kit style and apply it to the rest of your website.
It can be used by any Squarespace user. Even if you don’t have a Squaremuse design kit, the product will easily blend in with your Squarespace website, since it’s so flexible and easy to adjust. You will need to have a Squarespace template that allows stacked index pages, though, and a Business Plan on Squarespace.
It will convert clients for you. This page can be a game-changer for your business, since it acts like a presentation of your brand. It has all the blocks and sections that are needed to convince the client, it’s intuitive and functional, easy to understand and elegant, at the same time. Plus, the contact form is simple and it will serve you as a great client conversion tool.
“It's a great product and I love the style and design. I love that I could change the fonts to personalise the design kit to match the rest of my website.” Ruth Gear from Sunday Soul
Pricing Kit deals.
Here is the moment of truth and the surprise we promised at the start.
They say “ the more, the merrier”, we say - buy two Pricing Kits of the same style and GET ONE FOR FREE. When you get a Style Bundle, you only pay $499 instead of $747 - discount applied directly in the shop. Why would you need 3 Pricing Kits, you ask? Together they offer more custom blocks (30+) that can be used across your site, hence more styling and layout options for those of you who plan to build more landing, pricing, and pages.
See how the Pricing Kit works on our demo site and shop it here.
Hurray and enjoy the sale while it lasts!
Creatively yours,
Squaremuse Team