Our Blog

Meet Cassandra Casley - the creative mind behind the Twist & Shutter’s beautiful work. Our beautiful Canadian friend mostly enjoys shooting outdoors - by the forest, sea, mountains and beaches. She is a big coffee lover, a bookworm and mother to the cutest boy, which she loves to capture in his daily life. As we know - a picture is worth a thousand words, and Cassandra is a true ambassador of that. She shoots everything with joy and brings the love and emotions in all of her shots. Keep on reading to discover the lovely stories behind her photos and what keeps her motivational drive spinning.

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Welcome to the adult world, where a creative burnout is not a myth, and when it hits you - it hits you hard. It’s this state, in which your creative process flows into a dead end. The ideas run out of your head, like rats from a sinking ship, and your inspiration officially becomes listed as missing. Without reserve, a creative burnout is not just a temporary lack of inspiration and motivation, it affects individuals on a deeper level by draining their personal purpose of doing something. When in a creative burnout stage, everything seems senseless and dull, you feel psychologically tired and physically exhausted - incapable of pulling yourself together and getting things going as per usual.
 
The good news is that we all have experienced it, whether you're a beginning freelancer or the creative director of a big agency. Luckily, there is always a break in the clouds. The quicker you will understand how to clear out your mind, the faster you will be back on your A game, balance your amount of work, and hail up with creative and unprecedented ideas.

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Meet Marcos Sanchez, a big guy with a distinguishably well - groomed beard, colorful tattoos, and with an outstanding wedding photography style. His clients describe him not as a simple photographer at their event, but as a guest with a camera. He’s very discreet and careful in his actions, almost like a ninja. Since “honesty” is the highest form of intimacy, Marcos has developed a strategy to flawlessly depict that in his photographs. He is a big advocate of capturing raw, real emotions. Keep reading to find out how he has mastered the spontaneous shots, what inspires him and other bits and bobs that are hiding within his positive and goofy personality.

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If you want to improve your position on search results pages (your SEO), and increase your website traffic, you must constantly be in search of new ideas. You have to work on your content & promo strategy, keep on reading and learning about new trends and algorithms. Remember, the almighty internet never stays in the same place. Do not be afraid to go beyond the existing framework, try out new things, learn from it and plan your next moves.

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To be remarkable in an industry where almost anyone can excel, you have to really put your cards straight and have a clear strategy. Like in every business, the way you present your work is one of the most important things, so having a great photography website is a must, this is your showroom. If you truly want to be seen as a serious, remarkable professional make sure your online business card, aka your website, states that.
Note: sharing your work, no matter how brilliant it is only on social media will not cut it. 

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Last week Squarespace announced a list of new features, integrations and templates which got lots of website owners talking! In case you’ve missed the grand news, here’s a few things to be excited about and look forward to: 

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In our first two posts on Improving SEO on Squarespace, we've talked about choosing relevant keywords, image optimization, permalinks, NAP and how to build a successful Content strategy. Now, that you're putting so much effort into your content and SEO, we wanted to share 3 more tricks to implement for better SEO. You need to make your site accessible and Google-friendly. Also, you need to start measuring your site's performance and analyze your results.

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Great content always ranks higher, so think quality over quantity. In this article we will cover a few key steps that you can take to improve your Content which in turn will boost your SEO. 

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